For 30 years we have been successful in offering affordable and
contemporary childrens shoes to our customers, B2B, private label as well
as branded footwear: Go4it and BbyA.

Go4it: Shoes for children, always with a touch of fun or fashion!

BbyA:  A brand for the whole family, a fashion-inspired quality-vulcanised shoe collection for all daily activities! 

Private label shoes - success from the start by discovering and meeting the true needs of our customers: 
Our shoes fit your IDentity!

We seek for customized solutions, this can be a customized product or just exclusivity for one of our styles for your market.
You can find our customers spread throughout Europe.

We are a proven reliable business partner, being involved in our product, each other and our customers. With a no-nonsense mentality, short lines and a professional approach towards customers and suppliers, a real partnership on both sides. 
Our advanced order process system enables us to control production and quality and ensures in time deliveries. So you can focus on your retail business.

Our team is dedicated to provide you the best service: convenience, reliability, and of course value for money. 

We care deeply about the way we do business and the impact of our acts on people and planet.


Our styles are continually developed with a fresh touch of fashion, smartly designed for comfortable and easy fitting of the shoes, because we aim to make the kids not only look good but also feel good.

Because we care!

Our price level allows to change shoes frequently as a child grows quickly.

Our collection is presented in our impressive showroom in the old chapel of Business Centre 't Klooster' in Venray (The Netherlands) and at several shoe exhibitions.  It is one of the broadest Far East collections for kids from size
19 up to 39.


Our showroom




It is our challenge to reach a sustainable supply chain that creates and delivers safe footwear under good working conditions with full respect for human rights and the environment. We play an active role in the field of Corporate Social Responsibility (CSR) and we are continuously challenged to find the right balance between product, price, people and planet. Key words are continuous improvement, long-term co-operation, perseverance and commitment.

Working conditions

To improve the working conditions of our production units we joined Amfori (formerly known as BSCI, Business Social Compliance Initiative) already in the year 2009. Amfori is an initiative of the Foreign Trade Association (FTA) and is a leading supply chain management system that supports companies to drive social compliance and improvements within the production units in their global supply chains.

ASMO ID as well as her business partners and production units are committed to the values and principles as set out in the Amfori BSCI Code of Conduct. Our production units are actively involved in the Amfori monitoring process and are regularly audited against the 13 performance areas of the Code of Conduct which include occupational health and safety, no child labour, no discrimination, fair remuneration, decent working hours and protection of the environment.

Safe products

In order to guarantee delivery of safe products, free of forbidden or restricted substances, we subject our productions to an intensive test program based on material risk analysis against our restricted substance list (RSL). Our RSL forms an integral part of our buying practices and is continuously updated against changing legal, market or customer requirements.


Because we care!

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